Logo library
61 variations across four categories. SVG and PNG for each. Use SVG wherever possible.
Wordmark
The Capption name without the icon. Use when the icon appears separately or space is limited.
Standard
With tagline
Icon
The C-mark alone. For app icons, favicons, profile images, and contexts where the brand name is already established.
Full
Outline
Full logo with tagline
Icon, wordmark, and tagline together. The most complete expression of the brand. For press kits, splash screens, and primary brand moments.
Full
Outline
Navigation logos
Horizontal format optimized for website headers and navigation bars. These are the variants used in the Capption site nav.
Full
Outline
Usage
Do
- Use the primary logo on white or light backgrounds
- Use the white logo on navy, dark blue, or photograph backgrounds
- Maintain clear space equal to the height of the "C" mark on all sides
- Scale the logo proportionally
- Use SVG for digital and screen; PNG for documents and presentations
- Write the name as "Capption" in running text — not CAPPTION, not capption
Don't
- Recolor, stretch, rotate, or add effects to the logo
- Place the primary logo on busy photographic backgrounds
- Use the white logo on light backgrounds
- Combine the logo with other logos at the same visual weight without approval
- Recreate the logo from scratch or modify letterforms
- Use older logo versions not listed on this page
Need a variant not listed here, or permission for a specific use? Contact us.