Brand resources

Logos, colors, type, and voice guidelines for anyone writing about or designing with Capption. Questions not answered here? Get in touch.

Colors

Primary navy

#003b74

rgb(0, 59, 116)

Accent blue

#3691ff

rgb(54, 145, 255)

Off-white

#f5f8fc

rgb(245, 248, 252)

Body text

#1a2a3a

rgb(26, 42, 58)

Typography

Montserrat Bold

Headlines, navigation, labels, CTAs

Weights used: 700 (Bold)

Get on Google Fonts →

Atkinson Hyperlegible

Body copy, captions, descriptions

Weights used: 400 (Regular), 700 (Bold)

Get on Google Fonts →

Atkinson Hyperlegible was designed specifically for low-vision readers. It is not an aesthetic choice — it is part of the product promise.

All brand resources

Logo library

SVG and PNG downloads for every logo variant. Light and dark versions included.

Voice & tone

How Capption writes, what we avoid, and the principles we return to every time.

Writing guide Coming soon

Copy examples, content templates, and guidance for common writing contexts.

In-situ gallery Coming soon

Photos of Capption tags installed in museums, galleries, parks, and retail environments.

Photo library Coming soon

Approved photography for use in editorial, partner materials, and press coverage.