Tap the bottle. Get the story.
A great craft beverage tells a story — the hops, the terroir, the water source, the brewer's obsession with a particular yeast strain. But that story has always been hostage to a 3.5-inch label. Capption sets it free.
Everything your label can't fit
It's everything a knowledgeable bartender would tell them — on demand, without requiring one to be available. In their language, with their accessibility settings, right when curiosity strikes.
- Full ingredient list and allergen information — gluten, sulfites, tree nuts
- Tasting notes, serving temperature, and food pairing suggestions
- ABV, IBU, SRM, style guide, and technical details for enthusiasts
- Your origin story — the brewery, the vineyard, the distillery
- Brewing, fermentation, or distillation process for curious drinkers
- Vintage notes, batch details, and limited release information
- Events, taproom hours, loyalty program links
- All of it translated instantly into 136 languages
The moment of need
Your customer picks up a bottle or stands at your tap list and wonders: What's in this? Is it gluten-free? What does "dry-hopped with Citra" actually mean? Is this the seasonal or the year-round?
Right now, they either ask someone — adding labor burden — guess, or put it back.
Capption answers before the friction sets in. For curious enthusiasts, it's delightful. For guests managing allergens or dietary restrictions, it's essential. For the visitor who doesn't speak English well enough to ask, it's everything.
Reach every visitor
Taprooms and tasting rooms draw remarkably diverse guests — tourists, first-timers, gift buyers, designated drivers, seniors, non-English speakers. Capption ensures all of them get the same full access.
Non-English speakers
Content translated instantly into 136 languages. Every visitor gets the full story.
Low-vision visitors
Screen-reader support, hyperlegible text, and spacing controls — all powered by the visitor's own phone settings.
Seniors
Larger text and personal accessibility setting inheritance — no need to squint at a placard or ask for help.
Mobility-limited guests
Information comes to them. No hunting for a placard or waiting for an available staff member.
Allergen-conscious visitors
Gluten, sulfites, tree nuts, and other allergens — clearly listed, easy to find, always current.
The curious and the devoted
Beer geeks, wine enthusiasts, and spirits aficionados who want the full technical story — they get it.
Cut paper. Keep the story current.
Printed tap list placards, shelf talkers, tasting menus, and vintage cards all end up in the recycling bin — usually within weeks of a seasonal rotation. Capption replaces all of it.
A meaningful, tangible step toward your sustainability goals — without changing your packaging line.
- Update content instantly when you rotate your tap list
- Revise tasting notes, food pairings, or ABV without reprinting anything
- No paper waste, no shipping delays, no design turnaround for every seasonal release
- The tag stays put; the content stays current
- Reduction in Scope 3 emissions from commercial printing and paper waste
- Supports your ESG commitments with a story you can actually tell
Simple for small producers, scalable for large ones
Whether you're a two-barrel neighborhood brewery or a regional winery with national distribution, Capption fits your operation.
Create content for each product
Build tasting notes, ingredient lists, and origin stories in the Capption admin — as detailed as you want.
Apply NFC tags during packaging
Tags go on the bottle, can, or tap handle during your existing packaging or bottling process.
Customers tap and discover
Content is live the moment you publish it. No reprints, no distribution lag, no app required on iOS.
Ready to tell a bigger story?
Let's talk about how Capption can work for your taproom, bottle shop, or distribution line.
Talk to us