Patients deserve better than a mapfold.

Drug labels are the last mile of patient care. When they fail — misunderstood, inaccessible, written in the wrong language, lost entirely — patients lose too. Capption gives patients and caregivers immediate, fully-accessible drug information directly on their smartphone.

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One tap. Total drug information.

Capption eliminates the scramble for lost papers and the doubt about which information matches which pill. One tap, no app, no fumbling.

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  • One-tap drug indication in the patient's own language, using their own access settings
  • Expanded service to older adults — who consume more pharmaceuticals and face greater access challenges
  • Reduced risk of improper dosage and dangerous drug interactions
  • Differentiated packaging that's meaningful and measurable
  • Alignment with corporate ESG goals
  • Demonstrated empathy and commitment to patient well-being
  • No app required for immediate iOS access — hyperfast on Android

Insight without intrusion

Capption pharmaceutical labels help brands, retailers, and providers see what's actually happening — without ever identifying an individual patient. HIPAA and GDPR are never a concern.

General usage metrics

  • Which products are being accessed
  • Which accessibility features are used — screen reader, text size, high contrast
  • Which languages are requested

Dynamic tag intelligence (configurable per deployment)

  • Retailer
  • Region
  • Dosage
  • Expiration dates
  • Batch ID
  • Packaging revision

Measuring impact

It's not just patients who benefit. Organizations that adopt Capption see meaningful change in metrics that matter.

Medication error & adverse event rates

Reduce patient confusion over labels, misunderstood instructions, or incorrect dosing.

Patient-reported outcomes

Boost packaging scores in focus groups and post-market surveys.

MedInfo call data

Track and categorize before-and-after metrics for customer service volume and call types.

Refill rate

User-friendly labeling smooths the patient's refill process.

Trial adherence

When configured correctly, Capption can track schedule adherence during clinical trials.

Regulatory submission

Fewer human factors pushbacks, faster time-to-market for label updates.

Unit cost

Reduced paper expense, lower recall burden, simplified compliance.

Meeting regulatory requirements

Capption improves compliance with key pharmaceutical label accessibility standards. When lifesaving drugs can help so many, inclusion can't wait for tomorrow.

Americans with Disabilities Act (ADA) — Title III

Amended 2010

Requires places of public accommodation to provide equal access to products and services for people with disabilities.

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FDA Safety and Innovation Act (FDASIA) — Section 904

2012

Directs the FDA to develop and implement strategies for making prescription drug labeling accessible to people who are blind or visually impaired.

Read the regulation ↗

EU Directive 2004/27/EC — Article 56a

Amending Directive 2001/83/EC

Requires that all medicinal products authorized in the EU bear product information in formats accessible to blind and partially-sighted patients.

Read the directive ↗

Underserved patients deserve access too

Access to accurate medication information is a patient safety issue. Capption makes it a solved one.

  • Non-English speakers (10–75% of patients, depending on market)
  • Low- or lost-vision patients (300M worldwide)
  • Seniors — who consume more medications and face more access challenges
  • Mobility-limited patients
  • Learning-impaired individuals (50M in the US)
  • Caregivers managing complex multi-drug regimens for someone else
  • Anyone who's lost or discarded the package insert

Simple implementation, serious scale

No massive retrofits. No maintenance-hungry infrastructure. Negligible change burden on existing packaging lines.

Create or import content

Drug indication, dosage, warnings, Instructions for Use — in as many languages as you need.

Install NFC tags during packaging

Compatible with existing packaging lines. Updates go live instantly — no reprints, no change orders.

Patients tap and know

Accurate, current information in their language and format — immediately, every time.

Ready to improve patient outcomes?

Let's discuss how Capption fits your labeling workflow, compliance requirements, and patient experience goals.

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