Curious about a product? Tap it.
Capption delivers consumers fully-accessible, instantly translated product information directly to their smartphones. No searching, no confusion, no friction — and no QR codes.
Instant product information via NFC tap
Capption delivers accessible product content directly to your customers' smartphones in less than a second.
Tap any Capption logo with a smartphone
NFC activates in under a second. No app download required on iOS.
Learn in their preferred way
Their language, text size, and accessibility settings — already configured on their own phone.
Capption provides instantly usable product information by combining fast NFC activation, tested accessibility, and painstaking software design. You can also try Capption virtually.
Exceed product labeling accessibility requirements
One tap gives your customers total product information.
What your customers get
- Direct, immediate product detail — from quick FYIs to full user manuals
- Translated into their language
- Searchable, shareable content
- Rich media: images, audio, video, links, tables
- Hyperlegible text, line height and spacing control
- Rigorous screen-reader support engineered for WCAG and ADA compliance
- Personalized accessibility setting inheritance
- Information access history
- No app download required on iOS
What they leave behind
- Searching through support websites
- Downloading PDFs
- Throwaway paper inserts
- Misplaced instructions
- Fumbling through mapfolds for their language
- Slow websites and dark-pattern pop-ups
- QR codes built for logistics, not people
Enhance in-field document and version control
You take control of documents in the field. Say goodbye to documentation change orders.
- Machine translation to 136 languages
- Manual translation editing for fine management
- Revision control and immediate deployment without reprints
- Future-proof compliance for EU DPP, ESPR, and global accessible labeling mandates
- Measurable reduction in Scope 3 emissions by eliminating printed manuals and inserts
- No massive retrofits or maintenance-hungry infrastructure
- Greatly reduced print, translation, and associated costs
- Seamless integration into packaging and documentation workflows
- Negligible change and operating burden
- Insight into requested language, content popularity, and access patterns
Bridge gaps for underserved audiences
Capption unlocks product information for customers shut out by stressful access barriers. Access means so much more than large print.
of users in most markets don't speak the product's primary language
people worldwide live with low or lost vision
seniors in the US alone — the fastest-growing consumer segment
learning-impaired individuals in the US benefit from accessible product content
Plus: mobility-limited customers, the socially anxious, anyone who's lost the instructions, and anyone who simply wants a portable, reusable record of product data.
Simple NFC tag installation for packaging lines
Implementing Capption couldn't be simpler. Standardized, cost-effective NFC tags, simple design, convenient implementation, effortless repeatability, inherent scale.
Create product content
Build your product information in the Capption admin — as detailed as your product requires.
Install and code NFC tags
Tags are applied during packaging — compatible with existing lines. Cheap, hardened, or eco-friendly options available.
Customers tap and know
Simplified, always-on, immediate, fully-accessible product information — in their language, in their format.
Frequently asked questions
Transform your product information experience
By tailoring their phone settings, your customers have already built their own accessible bridge to your product information — in the format and at the moment they require it. They've done 80% of the work. Capption helps you deliver the final 20%.
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